With regard to customers from 20 to 25 years old, we suggest to create a specific newsletter campaign with information and images of the top sellers i. During these events, shootings to be Shanghai tang case study on the blog should take place and the bloggers serves as personal shopper, too.
The last problem we highlighted concerns how to increase the number of customers in the mainland China market.
That way, designers could have a reliable and useful feedback of the various styles and materials trends in each single country. Finally, our suggestion is to create a newsletter dedicated to strengthen the perception of the brand and its essential characteristic of Chinese-ness. Fashion editors will also stand as personal shoppers, increasing the shopping experience value.
Vogue Chinaduring which the editors of the magazine and a professional photographer of the magazine will give the opportunity to customers to be photographed wearing an outfit of their choice and receive a free professional photo back.
First, we believe that the most relevant issue is a survey amongst customers on the Shanghai Tang brand perception and the 5 luxury brands in their top-of-mind, in order to analyze the competitors that the company has to face in the future. We believe that the main solution is to create different communication and experience activities based on customer segmentation.
Furthermore, we suggest the launch of a mobile application through which, in a preset date, computerized sketches of the new collection are displayed and let young customers create their own custom look. With concern to 26 to 45 years old consumers, we believe that a personal shopper service and made to order service might be useful solutions in order to have their loyalty giving them specific services that only luxury brands do.
In fact, that way they can get the most out of their luxury buying experience. Considered that the mainland China market is completely missing customers between 20 and 25 years old, our opinion is that the company should absolutely organize in-store events in collaboration with most influent chinese bloggers.
Finallyanother valuable support to the lack of a permanent head designer may be working with cool hunters established in every country where Shanghai Tang has stores.
With regard to the customers between 36 and 45 years old, our idea is to create in-store events in collaboration with major fashion magazines i. To finish, we also suggest the creation of events during which the can purchase new collections in advance, generally the day before the collections are officially out in stores.
Another issue identified during the analysis of the Shanghai Tang case, is that the company needs a customer loyalty management in the European Union and USA.Managing Creativity at Shanghai Tang Case Solution,Managing Creativity at Shanghai Tang Case Analysis, Managing Creativity at Shanghai Tang Case Study Solution, Shanghai Tang is a luxury brand that focuses on the Chinese style, fashion, accessories and home decor products.
Shanghai Tang – Case Study With regard to the problem of the lack of a creative director, we suggest a variety of solutions. Firstly, considering that the coordination of six designers have a vital importance in order to give compactness and homogeneity to the collections, the presence of a creative director is essential.
Shanghai Tang – Case Study With regard to the problem of the lack of a creative director, we suggest a variety of solutions - Shanghai Tang Case Study introduction.
Firstly, considering that the coordination of six designers have a vital importance in order to give compactness and homogeneity to the collections, the presence of a. Background Shanghai Tang sold high-quality products made in mainland China.
The Chinese brand is seeking to break the taboo of poor Chinese made and to find its way among luxury brands. It has maintained the chines taste inspired from traditional ancient Chinese culture to global Chinese market.
It. Shanghai Tang – Case Study With regard to the problem of the lack of a creative director, we suggest a variety of solutions. Firstly, considering that the coordination of six designers have a vital importance in order to give compactness and homogeneity to the collections, the presence of a creative director is essential.
Case Study Shanghai Tang: The first Global Chinese Luxury Brand? 1) What is a luxury brand?
A luxury brand is a brand that consumer associates it with luxury.Download